
The DNA of Business
W5 gives complex organisations a complete, consistent picture of how they work. It is built on five simple questions: who does what, with which information, where and when.
- A scientific approach and method
- Describe and define your business operations quickly and easily
- Essentially, genetically engineer your business processes

W5 in one picture
Who does what, with which information, where and when, and how it all fits together in processes. Each question is a dimension of the model, shown in its own colour.
- WHATThe activities that achieve a business purpose
- WHOThe organisations, roles, people and technology that do the work
- WHICHThe information activities need and produce
- WHEREThe places work happens
- WHENThe time frames that govern it
- HOWThe processes that bring the five together
W5 Modeler 8
W5 Modeler 8 is here.
- AI that builds, checks and explains your models
- Every report without Microsoft Office
- A fresh, faster W5
Needs Windows 11

Founded in 2000. Proven in over 500 projects and with leading Federal organisations.
2000Founded
500+Projects
“What BusinessGenetics does for us is give us a rigorous framework for describing the activities of the business.”
“The results are remarkable. They can get a complete, unambiguous representation of business activities using a simple methodology that business people take to.”
“In an IT organization of some 170 people, the ability of BML to move quickly to a solution has been the major advantage for us. We no longer start with a room full of expensive people and a blank white board. Using BML we utilized very few subject matter experts to provide a basis for validation. This process is accurate and efficient.”
Clients
- Microsoft
- Pitney Bowes
- Wachovia
- Qwest
- State of Colorado
- USDA
- NIH
Case studies
All case studies

Northeast Pennsylvania Utility
Download the study (PDF)
USDA FS Inventory and Monitoring Institute
Download the study (PDF)Talk to us about W5.
Offices in the USA, South Africa and Australia.